Life-Saving Devices

The Best for Babes Foundation released a provocative new ad to coincide with World Breastfeeding Week, which took place from August 1-7 in 150 countries. We were so busy here at Mommy News & Views Blog with our own Breastfeeding Celebration that we didn’t have time to get the message out until now!

This is the 2nd in a series of ads designed to raise awareness and support breastfeeding. The first ad was a huge success and Best For Babes is looking for the same impact from this new ad.

Excerpt from the Press Release: “…The eye-catching ad is a visual pun with a serious message: Not only does breastfeeding save lives every day and in emergencies, but expecting moms need more help and to be better prepared to overcome insidious and systemic barriers to breastfeeding. The ad urges expecting mothers to find a support group, get expert lactation help, and choose hospitals and physicians that are truly breastfeeding friendly…The Best for Babes Foundation was established in 2007 to give breastfeeding a makeover by using mainstream marketing and branding to inspire, prepare and empower moms, and to reveal and remove the barriers that keep moms from achieving their personal breastfeeding goals, despite their best intentions. The Best for Babes Web site offers breastfeeding inspiration, help for moms who don’t want to breastfeed, a ground-breaking checklist for expectant moms, important information about navigating the “booby traps,” as well as opportunities to become involved…”

The ad text at the bottom of this ad reads:
Every day and in emergencies, breastfeeding saves lives. Planning on nursing? The right crew can make for smoother sailing. Get a support group. Get expert lactation help. Make sure your hospital, pediatrician, employer and insurer are doing their part to help you succeed. We’ll show you how at bestforbabes.org.

Do your part – help spread the word about breastfeeding and the Best For Babes organization!

Breastfeeding: The Real Economic Stimulus Packages

Have you seen the new ad campaign by the non-profit organization Best For Babes? It was launched in the June/July issue of Fit Pregnancy Magazine and it is FABULOUS!! Rather trying to go at the old breast vs bottle debate – The Best For Babes groups decided to go right to the heart of the matter – we need to support new mothers AND their efforts to breastfeed!

Bettina Forbes from the Best For Babes Organization says “The timing is incredibly important because of the Breastfeeding Promotion Act which has just been introduced to Congress by Rep. Maloney and Sen. Merkley. The bill would protect moms under the 1964 Civil Rights Act from being discriminated against for breastfeeding or fired for pumping at work. Yes, you can be allowed smoking breaks but not pumping breaks! It is also great timing because of healthcare reform which needs to include funding for the ounces of prevention right under our nose (literally).”

The ad is super cute and super provocative and all of us breastfeeding advocates are hoping it will get noticed by everyone – moms, employers and law makers!

Excerpt from the press release: “…the Best for Babes Foundation will launch a clever and provocative new ad campaign designed to change the public perception of breastfeeding and expose the “booby traps”–the myriad cultural and institutional barriers that keep moms from succeeding…The CDC recently found that only 40% of new moms achieve their personal breastfeeding goals, and only 12% reach the minimum six months of exclusive breastfeeding recommended by the American Academy of Pediatrics. Forbes and Rigg invite the media and the public to dig deeper into the reasons why women are throwing in the towel within days or weeks, and stop blaming mothers…”

This ad text at the bottom reads:

Breastfeeding boosts your bank account and your baby’s immune system, saving you on hospital bills, doctors’ visits, medicine, and missed days of work. It could also save billions on health care costs. Are your hospital, physician, employer, and insurer doing their part to help you succeed? Let us help you find out at bestforbabes.org.

The Best For Babes Foundation expects this ad to appear on billboards and buses in the near future. Keep your eyes out and help spread the word about this incredible foundation and their great ad campaign! Read the entire press release here: Best for Babies Gets Bold.